Monday, 30 September 2013

Smartphone’s success is basically based on the operating system that it is using. The most commonly used Operating Systems include Android Operating System, which is powered by Google and had launched a number of versions. The latest version of the Android Operating System is known as ‘Android Kit Kat 4.4’. It is being a tradition of Google to name the Android versions after some sort of sweets. The other popular Operating System is iOS that is motorized by Apple, another tycoon. The warriors in the field of Operating System are all the titans of their respective field. The third competitor of this industry is Microsoft, who has the Operating System with the name of the Windows Phone Operating System.

The Windows Phone Operating System is not the newest in the market and also not much underrated, but, the devices that use Windows Phone Operating System are less than Android and iOS. However, The Operating System of Microsoft has some special characteristics that can make it superior from the other two. There are many features that make it a successful Operating System, below are some of the following features are discussed.

The user friendly interface
Probably the best quality of the Microsoft’s Operating System is that, it is extremely convenient for users. The user interface is simple, attractive and extremely insightful. The tiles that this operating system use is completely can be completely customized as per the need of the user. You can choose the apps that you want to keep on the main screen and want to access with a single tap. Moreover, you can manage the size of each tile as per the need of your use. You can also manage the colors of those tiles as per your choice and make that screen more soothing for yourself.
The Lock Screen
The lock screen of a Windows Phone bears all the necessary icons that the user wants or need to have before even unlocking the device. Other than that, you can set up a standard or a Bing image of the day or image from your Facebook albums. These are the distinct features of the Windows OS.

Friendly Main Menu
The main menu of the Windows Phone is also quite user friendly, it has all the apps lined up alphabetically that eases the process of app search for the user.

Equipped with Microsoft Office
All the Windows Phones are equipped with Microsoft Office that allows you to view, edit or create all the documents of MS Word, MS excel, MS PowerPoint and other MS Office software.

No doubt that Windows Phone Operating System is quite an amazing one. This Operating System can become better by getting its security better. Using Folder Lock for Windows Phone can secure your private documents, pictures, videos, notes, voice memos contacts and everything that needs to be secured. Folder Lock for Windows is the extended version of the famous security software Folder Lock. Using Folder Lock for Windows Phone can make your Windows Phone completely secure and the data that is secured by Folder Lock for Windows Phone will become leak proof.
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Sunday, 29 September 2013

Thousands travel to Nebraska for Lambrecht Chevy auction

Posted by Tom Riddle | 23:28 Categories:

A handful of barely driven vintage Chevrolets fetched more than half a million dollars on Saturday at an auction that drew thousands of car buffs from around the world to a small northeast Nebraska town.
Bidders and gawkers crowded shoulder-to-shoulder for the auction in a muddy field just west of Pierce, a town of about 1,800. Spectators in helicopters and airplanes circled overhead as the lead auctioneer, Yvette VanDerBrink, inched down the auction line on a wooden platform hauled by a pickup.
Event organizers said an estimated 10,000 people traveled from as far as Norway and Brazil to see the sale in person, and more than 3,800 had registered online to bid at an auction website by mid-day Saturday.
The auction of more than 500 old cars and pickups was expected to continue on Sunday. Organizers said they hadn't yet totaled the bids for the roughly 50 most high-profile, low-mileage classic cars and trucks, which were auctioned on Saturday. As of midday, six of the most valuable models had sold for a combined $545,000.
The collection belonged to Ray Lambrecht and his wife, Mildred, who ran a Chevroletdealership in downtown Pierce for five decades before retiring in 1996. Unlike most dealers, Ray Lambrecht stashed many of his unsold cars in a warehouse, at his farm and other spots around town if they didn't sell in the first year.
The first vehicle sold — a sky-blue, 1958 Chevy Cameo pickup driven 1.3 miles — secured the largest bid at $140,000. Another bidder spent $97,500 on a red and white 1963 Impala with 11.4 miles on its odometer, the manufacturer's plastic on the seat and a yellow typewritten window sticker displaying its original price: $3,254.70.
Lyle Buckhouse, a retired farmer from Hankerson, N.D., poked his head Saturday into a 1963 Chevy Corvair with 17.2 miles on the odometer. Moments later, the self-proclaimed "Corvair guy" was hunting eagerly for the bidder-registration tent.
"This is a once-in-a-lifetime opportunity," Buckhouse said. "That's why I came down here. You just don't know what you're going to see."
Bob Esler, the owner of Bob's Garage in Westfield, Ind., bought a four-door 1964 Bel Air station wagon for $30,000. The car had 326 miles.
"This is one of the cars that I had my eyes on," Esler said, as he leaned against his new purchase. "I want to use it to haul all of my customers around."
"How are you getting it back home?" a friend asked.
Esler shrugged. "I haven't figured that out yet," he said.
Preparations for the two-day auction began in June. VanDerBrink, the auctioneer, said she took calls from as far as Iceland, Singapore and Brazil before the event.
The two least-driven cars, a 1959 Bel Air and a 1960 Corvair Monza, have one mile on their odometer. The oldest vehicle with fewer than 20 miles dates to 1958; the newest is a 1980 Monza with nine miles.
Some bidders used the auction to hunt for rare parts for their collector cars and trucks, while others came to watch the spectacle.
"What drew us here as much as anything was the story," said Ernie Turcotte, who drove with his son, Jeff, from central Massachusetts to look for fenders and running boards for his 1955 Ford F-100. "I don't understand how it even happened. But here they are."
Ray Lambrecht opened the downtown dealership with his uncle in 1946, on the corner of Main Street and Nebraska Highway 13. The U.S. Army veteran quickly established himself as an unusual salesman: He gave his lowest price up front, without negotiation, and encouraged hagglers to try to find a better deal elsewhere.
In 1954, he drove then-Gov. Robert Crosby down Main Street in a parade celebrating the 100-year anniversary of Nebraska as a territory.
The most valuable vehicles were stored for decades at a nearby warehouse, until a heavy snow collapsed the roof. Some were damaged, but many were saved and moved elsewhere. The models at the dealership were among the best preserved, even as the building gave way to bats and holes in the roof.Ray and his wife, Mildred, retired in 1996. Ray, 95, and Mildred, 92, still live in Pierce, but their health has declined. They decided to sell the collection so others could enjoy the cars and pickups, said their daughter, Jeannie Stillwell, who lives in Florida. 

Friday, 20 September 2013

Folder Lock lets you password-protect your personal files, photos, videos, documents, contacts, wallet cards, notes and audio recordings in Windows Phone. Folder Lock for Windows Phone is the extension of the popular Folder Lock for Windows Desktop. 



Thursday, 19 September 2013

The common idea about data breach is that only big organizations become victim of data breach. But, according to the Verizon 2013 Data Breach Investigation Report (DBIR), almost 31 companies having the labor count of less than 100 have become the data breach victim. You can make your data secure by following some of the given guidelines.
Avoid saving confidential data in Portable Drives
Portable data storing devices such as USB drives, CDs, DVDs, memory cards are quite convenient to carry the data around. Especially, USB drives are hardly of the size of a human thumb and can carry the data up to terabytes. But, experts rate these portable drives as a big threat to data security. The reason that supports experts’ idea is that these drives are extremely small to take care of. Hence, these small data storing devices are very much prone to getting lost and stolen and the data saved in it can easily be fetched out.
Dispose sensitive data with care
When you are done with a piece of information and you need to delete it, do it carefully. Deleted files can be easily be recovered back and can cause you harm. Proper deletion of files is as necessary as keeping files properly save.
Keep data password protected
Hackers’ attack is one of the common sources of data breach. If you see the trend of data breach for years, you will find that nearly 50 percent of the data stolen by hackers by creating a safe passage for them. Controlling hackers and their attacks on your database is tough, but, you can make your data secure by using software that can make Folder Lockers. Even if hackers get into your computer, they will not be able to steal your sensitive information.
Restrict physical access to your computer
Your personal data that is saved in your personal computer or office data that is saved in your office’s computer, every piece of information is important to protect. There are quite a few cases in which a person stolen data physically from the database. That is why, it is necessary to keep your computer personal whether it is your computer at home or at your office. Especially, office computer should not be touched by any colleague or any other person of the office as insider threat is one of the biggest threat to data security.

Protection against viruses
One of the basic data security principles is to use antivirus software. There is a universal problem among the computer users that they use antivirus program, but, they do not upgrade it regularly. Hackers are busy in finding new and improved techniques to steal data and antimalware programs are being upgraded by the companies accordingly, but, if you do not upgrade it, will not be able to perform efficiently.
Other than the above mentioned guidelines, there are some steps that the organization should take. An organization ought to educate their employees regarding data security and its hazards. Make sure that the network you are using is secure and cannot be attacked easily by the hackers. Data breach is an increasing problem for the computer users around the world and getting costlier day by day. A data breach can cause some big losses and it may haunt you for months or even years.
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Wednesday, 18 September 2013

The world is changing at a rapid pace; the main cause of such changes is the change of technology. Where this technology is providing us uncountable facilities, it is for sure that there must be thousands of threats also. The invention of latest transportation mediums such as supersonic planes, fast cars and bullet trains has cut off the long distances short and there is no place too far. Other than that the computer technology has also revolutionized the system of the whole world. The world has 206 countries, but, with the courtesy of the computer technology and technology related to the computer such as internet, you can interact with anyone sitting in your rocking chair with a laptop in hand.
The Changing World and its Risks and Threats
A person who is sitting on a couch with a chilled beer aside can chit chat with his or her loved one who is living miles and miles away from him or her. That is the power of technology that it has the whole world a global village. But, it has also imposed threats to the data. As the computer technology has given you the luxury to save your data digitally that requires not much of a space and easy to manage, it has also enhanced the fear of data loss. As you can interact with a person that is living thousands of miles away from you, similarly, a person who sitting in India can target data of a person who is a resident of America.

Hackers’ attacks are one of the most furious attacks regarding data security. In order to make your data leak proof, you need to use software that can Password Protect Files. Using such software will not allow the hacker to steal your even if he or she gets into your database. Data security should be one of the top priorities as it can be brutal by times. It can cause a huge as well as some penalties of hundreds and thousands of Dollars. Take precautions and equip your data with some strong security measures so that you do not have to regret in the future.
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Tuesday, 17 September 2013

The computer users all around the world look towards the IT experts in all sorts of guidance regarding the computer technology. The IT professionals seem to know almost everything that is happening in the field of computer, the Dos and Don’ts of this field. But, the truth is quite different from the perception that you people have. The IT professionals seem to put forward their ideas, lecture computer users, guide them regarding the computer technology, but, they really do not act as they preach to others. The truth was revealed by a study that was conducted sometime back in the current year.
The study was based on the sample size of Three Hundred Information Technology experts. As the majority of IT professionals discourage the use of USB flash drive and rate these small data storing device as one of the top threats to data. They have put forward hundreds of guidelines and warnings regarding the use of USB flash drives. These guidelines are about how to make USB flash drive secure or how to Protect USB. They also have spoken much about the threats that the alien USB flash drives impose to your data.
The IT experts that were the part of that study, more than 230 of them admitted that they have plugged a strange USB flash drive that they found somewhere lying. IT experts who forbid the computer users all around the world to plug in any unfamiliar portable data storing device into the computer do plug in their own computers without a single thought regarding data security. Moreover, after plugging in, they found out that the USB flash drives that they plugged in had some malicious program that infected their computer.

Knowing the fact, hackers spread such USB flash drives with infectious programs in order get the access to the database of the computer users. The old technique used by the hackers was to spread malware through emails. The emails that they used to send to hundreds of users were supposed to be equipped with a link which was asked to be clicked. On clicking such link, the hackers used to get a safe passage into the database. But, as the computer users got aware of this technique, they avoided clicking any such link. Than hackers amended their strategy and opt for the USB flash drives which intentionally drop at different public places.
U.S. Department of Homeland Security carried out a test to check how hard it is to access the database through USB flash drive. The department intentionally dropped a number of USB flash drives, half portable drives had a logo on them and the rest were without logo. The USB sticks were dropped in the parking lot of the company. Around 60 percent of the USB flash drives were picked up and plugged into the computer. The Even more horrifying situation was that almost 90 percent of the USB drives that had a logo on them were plugged in. The people who give lectures to the computer users round the globe are nor careful regarding data security themselves.
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Monday, 16 September 2013

Jason Statham doesn’t just act the hard man. The British actor has casually escaped a "near-death experience" on the set of "The Expendables 3" that left his action-hardened co-stars in shock.
Speaking to ‘The Tonight Show’ with Jay Leno, fellow Expendable Terry Crews, who co-stars in the Stallone-led movie, revealed the how the team was shooting a scene when a truck Statham was driving plunged into the Black Sea.
"I had a near-death experience," began Crews. "We were doing a stunt and Jason Statham was driving the truck, and we were supposed to be on the back of this truck. For some reason we’re over there talking, sipping smoothies and he gets in the truck… We’re in Varna, Bulgaria, on the edge of the Black Sea, he literally was supposed to stop the truck, we [get out and] shoot the whole thing."
"Well, the truck doesn't stop! The truck rolls over the dock, into the Black Sea with Jason Statham driving!"
"Now, this is the thing," admitted the former NFL star. "In your mind, you have an action film where you're like, if that happens I'm gonna grab the truck, I'm gonna do all this stuff. [But] I was like [screaming] 'Jason! Jason!’"
"I'm in a heap on the ground, he's in the water, in the truck! Now we are freaking out. Everybody's screaming, I'm [crying], and literally he gets out, swims to the top and the truck is gone. And we're supposed to be on the back of that thing, I was supposed to be on that!"
He added: "He gets back, they dry his clothes, and they're just like: 'We're going to shoot it again, we're going to shoot some more.' I'm like, 'What?' Let me tell you something, Jason Statham, he is a true bad, bad, badass… I couldn’t believe it!”
“It seems to me Jason Statham had the near-death experience,” host Leno laughed at Crews. “What you did is you watched a near-death experience!”
As it turns out, Statham has had ample experience in the water, which may also explain why he fared so well. The 46-year-old actor competed as a member of Britain's National Diving Squad for 12 years.
"The Expendables 3" with Sylvester Stallone, Jet Li, Dolph Lundgren, Wesley Snipes, Antonio Banderas, Mel Gibson, Harrison Ford and Arnold Schwarzenegger won't hit theaters until August 15, 2014. But Jason Statham will be seen next in "Homefront" (with a screenplay by Sly Stallone) on November 27.

Thursday, 12 September 2013

The manager is one of the most key positions of an organization. Being a manager in an organization, you need to handle the people that are below you in the hierarchy. You should have a good eye to see the capabilities of an employee and assign him/her tasks accordingly. To become a successful manager, you need to follow some of the guidelines; there is not much difficulty in becoming a successful manager. You just need to act rationale and try to keep your staff happy. Here are some effective tips that are extremely helpful in becoming a successful manager.
performanceThe first and most important thing you need to do when are assigned with the job of manager is that you need to understand your staff. A good manager should consider the problems and real worries of his/her staff and just do not bash if some work is undone by his/her juniors. If there is a genuine problem with a worker, he or she should be relieved from his or her duties temporarily. Once the employees are satisfied and happy with the manager, they will work hard to make their boss happy.
The post of a manager is given to the person who is trustworthy. So the manager should not lead down the trust shown to him/her by the company. He/she should be loyal to the organization. Occupying a key position in the hierarchy of the company, manager is aware of some of the confidential secrets which he should not leak out. Similarly, the sensitive data he/she has saved digitally should be secured with due care. For that purpose, it will be good for the manager if he/she uses security software that cans Protect Folders.

A company that has good quality managers in it, is likely to progress swiftly. Becoming a good manager is not different from being a good father. You should have a keen eye on the performance of the workers, own them, reward them, scold at them and praise them. A happy staff means an active working force and rapidly growing business. Any organization that wants to progress, should keep its employees happy, for that, they need some good managers.
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Tuesday, 10 September 2013

300px_iPad_securityThe world has seen computer in a variety of sizes. The first computer that people seen was humongous and needed a complete room to keep and operate it. The computer technology seen some advancement in the technology and became it smaller and smaller. In the decade of 1980s, there was another invention in the technology of computer known as the Laptop. Still, laptop is the most convenient shape of a computer; however, the latest type of computer is iPad. It is like a small computer, has no keyboard and uses the touch technology. It is relatively new to the world, but, has become popular among computer users. But, iPad is prone to leak data; there are some easy ways to protect data leakage from iPad.
Orthodox methods
This is the basic security measure that you can adopt to make your data secure. Go on into the setting of your iPad, activate Passcode lock and enter a four digit code. It will be the code to unlock your iPad’s screen. You can set a particular limit of entering a wrong passcode after which the iPad will automatically remove all data. People allow ten entering of wrong passcode. However, if you have some confidential information, you may set a wrong entry of passcode for five times. It is the built in security measure of iPad.
Look to find lost or stolen devices
There is a feature in iPad called Find My iPad under MobileMe Service. You just have to log into MobileMe using your computer and follow the instructions on screen to activate it. With the help of this application, you will be able to track approximate location. If you have your precious iPad on a public place, somewhere such as subway, you may set passcode from your computer if you have not set yet. Afterwards, you may leave a message on your iPad screen like ‘I have lost my iPad somewhere in subway, if you find that, kindly inform me on this number xxx-xxx-xxxx’. Even if the device is locked, the message will appear on the screen. If you reach the destination where you lost your iPad and still could not find it, you may click the ‘Remove Wipe’ button that will clean all the data in your iPad and secure default settings. If you are fond of keeping confidential data in your iPad, you may use security software like Folder Lock for iPad.

Clean History and other such records
If you do not want anyone to track your activities, it is a simple and effective idea if you clean all the history. Your precious data can recover from your browsing history. Your data is precious; you need to take good care of it. iPads are small and precious, that is why, they are very much prone to get lost or stolen. Thieves usually steal devices such as iPads for due to its dearness, but, moreover, they also extract precious data and sell it in the market. This act of thieves doubles the loss of iPad and harms the user more.
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Monday, 9 September 2013

It has not been too old when Edward Snowden was ruling the headlines of almost every news channel. It was related to some confidential information of NSA (National Security Agency) that leaked by Edward Snowden. He just handed over that data to the media persons and revealed some big secrets. The United States of America was pursuing Snowden who was under the safety of Russia. The incident clearly showed the lack of security planning in the NSA that caused such data breach. Edward Snowden was equipped with an ordinary USB flash drive in which he copied the sensitive data and walked out with it. The incident once again pointed out the dangers that are linked with the use of USB flash drive. There are four big threats that are connected to the use of this small portable data storing drives.
The Insider Threat of Data Theft
With the recently occurred data theft issue of Edward Snowden, the world has seen the enormous threat that is tiny portable drive impose to the data. As the all the computer users (individuals and companies) know that the cyber hackers are the biggest threat to the data, but, a strange fact is that more than 15 percent of the cyber attacks comes from inside. The memory technology is getting advance at a rapid pace. A human thumb sized flash drive can save a data up to terabytes that can easily be kept in the pocket. To prevent such incidents of data theft, using security software such as USB Block.
Responsible for Spreading Viruses
Hackers used to spread malware through the internet. The cyber criminals used to send emails to a large number of users enclosed the infectious program under a link that was asked to click in order to win some prize or something. Now, when the user got aware of this technique, they have started using the technology better and also use the human psyche. They just feed the USB flash drive with the malware and drop them at random public places such as parking lots, bus stands, restaurants and etc. When researches plotted the same scenario and dropped some USB memory sticks here and there at different public places. The results clearly illustrate that when a person will pick up an alien USB flash drive, he would most likely plug it in to see what kind of data this drive has in it. This shows the lack of awareness regarding the data security issue.
The Threat of getting Misplaced or Stolen
USB flash drive that has an extraordinary capability of storing data and it is merely of the size of a human thumb. There is no doubt that it is difficult to care of a small object. Similar case is with the thumb drive. This small portable drive is very much prone to lost or stolen. Every year hundreds and thousands of USB memory sticks lost and get stolen without any effective data security measure. USB flash drive can easily spill out all the data saved in it if it is not encrypted with due care.
The invention of USB drive has provided great feasibility to the computer users, but, like everything else in the world, there is a much darker side of the drive.
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Thursday, 5 September 2013

There is not a single day when the computer users do not pile data. Irrespective of months, seasons, festivals and everything, the data is being generated regularly. As data is growing, there is no doubt that the threat to data is also increasing. The cyber criminals take no time off and carry their malicious activities to harm the computer users. Using unique and orthodox techniques to bully the common people and hurt them financially as well as in other aspects. These hack attacks are almost inevitable and they always keep you stressed.
Other than the hackers, the data thieves also do not take a day off. No matter you have an individuals’ data or an organization’s data, your precious records are always at stake in getting theft. The insider threat to data is quite huge as it contributes significantly in data leakage. The use of the portable device by the employees can haunt you in a number of ways, such as; stealing your data by just copying it on the portable drive and carrying it away or by dropping a USB stick full of confidential data in a public place. Data breach was never as big problem as it is today, because, from your PC to your iPhone, all are involved I leaking data.
During all this hassle and stress, you probably have forgotten the beauty of this world. Newsoftwares is offering15% off as Autumn Discount on all its Data Security Software. So that, you can become worry free from leaking data and enjoy this beautiful season of autumn. As Albert Camus said:
Autumn is a second spring when every leaf is a flower” 
Our planet earth is beautiful, and you have overlooked it due to the increasing number of problems and the struggle of finding new ways to tackle them. But, you should look around every now and then to see the striking sceneries around you and it may also ease the stress on your mind.
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Wednesday, 4 September 2013

Furto-de-DadosSince the last decade or so, the problem of data security has become severe and getting worse with every day. Stealing data of a company can be more harmful for the company than to lose a fixed asset. The company may suffer a fraud, a heave fine with legislative bodies and the loss of goodwill. As the loss of goodwill cannot be calculated accurately, the company may suffer a loss of millions of Dollars other than the goodwill is the result of a data breach. There are many sources of losing of data; unfortunately, companies only focus on to protect their database from the attacks of the cyber criminals.
The IT experts rate the portable data storing devices such as USB flash drive as a major source of losing data. These small devices are extremely feasible to carry data around and have the immense capability of storing data. If such a device is lost that has confidential information in it, may cause you a huge loss. These USB flash drives do not have much of a built in protection, it can spill all the data out if it fall in the wrong hands. Statistics show that USB flash drives are responsible for a high percentage of data leaked and for the spread of malware that also cause data loss.

Other than the threat imposed on data from the USB flash drive, the employees of a company can also be a big foe of the company’s own data. Using software that can provide Copy Protection of data can be quite helpful in making data secure. Because the employees bring their own devices and they had almost full access to the company’s data. They just copy the desired data on their portable data storing device (usually USB flash drive) and move away with it. These thefts are usually done to make the company’s rival happy against a sum of money or for some other interest.
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Tuesday, 3 September 2013

The internet technology has brought a revolution in the field of technology. Now information can reach millions of users with no barriers who are sitting in different parts of the world. Today, the internet is the most advanced technology and millions of people are being benefited from it. However, the misuse of this technology can be disastrous and create serious problems for individuals and organizations. Frequent hacking of internet accounts has been seen many times which bring losses to companies. The chief reason for this is uncontrolled and unchecked internet privacy which users don’t usually pay attention to. The disadvantage of unchecked internet privacy is that anybody can have access to the information and can be misused. The internet privacy system, which is installed on many network applications, allows you to manage the security of your information so that it could not fall into the wrong hands. Internet privacy consists of many security features which can help share our information only with those whom we are familiar with. Information on the internet is confidential and it should not be shared with anybody. Sometimes people share their bank account details to shop online and make payments without taking any measure and eventually they are deprived of their accounts. Financial companies who offer services of online payment and buying/selling of products use https servers and 1024 bit key so that nobody could hack the sites and know about the financial transactions which are being done on their websites.
Breach of internet privacy and protected websites is a punishable offense and is strongly dealt by the cyber crime wing of any country. The cyber crime wing does surveillance of internet traffic and points out any breach of privacy by unauthorized users. Furthermore, several users often transport sensitive data onto portable drives – increasing the possibility of data theft – given the chance your flash drive is found by a criminal. Therefore, it’s imperative that users Secure USB drives with data security software engineered to safeguard data on external drives. To manage the flow of information on internet and non-sharing of private information with unauthorized users' internet privacy is essential to reduce the threats of internet security. Every individual has right to secure private information from being misused by internet hackers and unauthorized personnel. Therefore, people should watch out that their internet privacy mode is on before sharing their personal information on different websites. The details of bank accounts and credit cards are highly confidential and private data which can be misused by anybody.
Thus, every effort should be made to maintain the security and privacy of confidential data from being it’s misused. Sharing of pictures and videos mostly on social networking websites has also proven very dangerous sometimes. With internet privacy it can be accessed by other users of that network who can pass it to others and misuse it. With internet privacy option the pictures and videos of users can only be restricted to a limited number of people who users have allowed the system to share their personal information. Hence, by using the internet privacy option wisely, we can save our personal information, bank account details and other private data from being misused by unauthorized personnel.
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Monday, 2 September 2013

A strong marketing plan is extremely important to make the business grow. A marketing plan plots the way which the business has to follow. A comprehensive marketing plan may base the product, the targeted clients, the profit goal and the strategy on which the employees of the company will work. The business figures out of what people need, the organization has to produce a product as per the needs of the people. After the product been established, the company has to think of how makes it reach to the public and convince them that it is the only product that can help their cause.
A strong marketing plan is based on four Ps. Just extracting a marketing plan and communicating it verbally to the employees is not wise enough. A marketing plan in a hard copy distributed to each employee and assigning each of them a particular task according to their capabilities can be more helpful.
The first P among the four Ps stands for:
Before launching a product, the planners have to estimate of who will buy it? Why will people buy it? How can it be better than the other similar products available in the market? And other such questions have to be answered even before producing a sample.
The price has to be set considering the targeted market. If the company wants to enjoy the benefits of the economies of scale, it has to sell the product at a lower price. But, if the company wants to earn big profits in short term, it will be sold at a higher price.
Promotion deals with the advertising strategy, the mediums of advertisement and other such things.
Place refers to the market that the company will target to sell its product. The choices for places are among the international market, the rural areas of the company or the urban areas.
To make the business prosper, it is necessary to protect the marketing plan of the company with due care. The best and easiest way of doing so is to use security software that can Lock Folders. If a marketing plan of a company gets leaked and fall into the hands of rivals, it can be disastrous for the business.
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