The Most Appealing New Vehicles to American Car Buyers are…

For many years, the most-watched measures of how well a vehicle was built involved tracking all the things that could go wrong once that hunk of metal was in your driveway. Yet no one really buys a particular car or truck based on nothing but a quality number; the majority of tire-kickers invest more emotion in their vehicle purchase than they do when buying, say, a new toaster. That's why J.D. Power annually surveys 83,000 new owners about what's gone right with their vehicles — and this year's results show that bigger often equals better.

Many of the results J.D. Power draws from the 2013 U.S. Automotive Performance, Execution and Layout (APEAL) survey sound like common sense: Carbuyers pay more up front for attractive vehicles, get more back when they sell them used and are more likely to buy from the same brand again. The insight comes from quantifying those attractions in terms carmakers can understand; vehicles with an APEAL score that's at least 100 points above the average for any given segment garner $1,800 more per sale than those whose scores lag the average by a similar amount.

It's no surprise that luxury brands do better than mainstream ones, so much so that J.D. Power separates the two classes. Unsurprisingly, Porsche  tops all brands — as it has for the past nine years — as it scored an average of 884 points on a 1,000-point scale.Audi placed second, and BMW, Land Rover and Lexus rounded out the top five. Among non-luxury brands, Chrysler's Ram truck unit surpassed Mini as the most satisfying choice, with Volkswagen coming in second, Mini falling to third, Buick fourth and Kia fifth.

But the study doesn't necessarily match sales because some brands sell more on price and by offering a wider range of models — and some particular models may have strong appeal among a narrow swath of customers. Ford sells more Mustangs every month than it does all Lincolns — yet Lincoln ranks well above industry average between Jaguar and Infiniti, while Ford lost ground in this year's results. Excluding now-shuttered Suzuki, the bottom three brands carried over from the 2012 — Smart, Mitsubishi and Subaru — with Jeep falling to fourth-worst and Toyota fifth, despite strong demand at both brands.

Dave Sergeant, vice president for global automotive at J.D. Power, compares it to the hotel business: "Most people would consider the Ritz Carlton a more appealing experience than the Marriott — but many more people stay at a Marriott."

J.D. Power also ranked the top vehicles in 23 categories, with Volkswagen Group taking five for the Audi Allroad, Porsche Boxster, Porsche Cayenne, Volkswagen GTI and Volkswagen Passat. And for the first time in the 12 years that J.D. Power has conducted the survey, the top-scoring car among all models wasn't a luxury sedan, but an SUV — namely the Land Rover Range Rover. One of the major differences between the brands on the top of the survey and those at the bottom is how much they rely on SUVs; the Porsche Cayenne outsells the 911, Boxster and Cayman combined on these shores, while for the first time this year Audi's top seller is the Q5SUV. Like with hotel rooms, more space doesn't always mean more appealing — but most shoppers if given the chance prefer big over small. See the full list of winners in the gallery:

Strong DLP Program a Solution for Data Loss

The problem regarding the data security is not hidden from anyone. There is not a single moment when the companies are worried about the threat of data leakage. To avoid such information breaches, Data Loss Prevention (DLP) program needs to be established and implement. However, many companies prepare the plan to tackle this data leakage problem, but, few of them are unable to implement the plan, and others are simply not bothered to implement it. A common mistake that the majority of the companies commit is that they keep a check on incoming traffic. The data of a company are at risk from the malicious attacks of the cyber criminals and as well as by the internal employees of the company. The organizations do not pay the required attention on the activities of their employees who steal data and sell them further to some rival. It has proven from many surveys that the internal employees of the company are one of the biggest threats to the companies’ data.

Usually, the first step towards making the data secure is to educate the employees and aware of the perils their data are facing. Many organizations conduct training programs for the employees’ training regarding data security. But, once the employees finish their training, they forget what they were taught regarding data security. Some other employees find these security policies a barrier in their style of working.

Other than the technical aspects of data security, the companies should create awareness in the employees for using security software. USB flash drives are vastly used for storing data, and due to their small size, they are prone to getting lost and misplaced. Experts rate USB flash as drive a major source of data loss. But, using software that cans Secure USB may help the cause of the employees of protecting confidential data.

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Making your Smartphone Battery Last Longer

We're a smartphone society now -- people do everything on their phones, from checking e-mail and Facebook posts to watching video and surfing the Web. All that comes at a price, though: bear attacksand woefully short battery life.

Adjust the screen brightness. The default setting for your screen is probably brighter than it needs to be, and the display is the single largest consumer of battery power on your phone. Turn it down to the lowest level that still comfortable to see.

Sleep sooner. Your phone lets you specify how quickly to turn off the display and put the phone to sleep. You can extend the life of your phone significantly by ensuring the phone turns itself off quickly rather than staying on for several minutes every time you check the time.

Turn off notifications. Many apps enable display notifications. Most of the time, these are pointless and a waste of battery power since they force your screen to light up briefly many times throughout the day. Disable apps' notifications to extend  battery power.

Disable any antennas not in use. Never (or only rarely) use Bluetooth. Make sure it's turned off in your settings. The same is true of Wi-Fi, though if you're like most people, you probably use that quite a bit. If your battery is near death, though, and you need to keep it alive as long as possible, you can enter Airplane Mode (which turns off all the radios, including voice).

Minimize the gadgets your phone syncs with. The new Pebble smartwatch is great, but it imposes a battery penalty on your phone to the tune of about 10 percent of battery life per day. There are also Bluetooth headsets, your car and other high-tech conveniences that consume power. If you want to maximize battery life, minimize the number of gadgets you connect to.

Say no to location requests. Many apps ask permission to detect your location so they can provide more targeted information. That might be useful, but every time an app has to ping your GPS chip, it uses power. Unless you really need that location function, just say no.

Sync less frequently. Most smartphones are designed to check for e-mail and apps data every 15 or 30 minutes. If you can live with less frequent updates, extend those minutes to a full hour. This will have a noticeable effect on battery life.

Lower the volume. Turn down your phone's overall volume, including the ringer.

Turn off vibrate. You might need this feature -- especially if you leave your phone in your pocket all the time -- but making a mechanical vibrator jiggle takes a lot of juice. Turn it off for more runtime.

Keep it cool. A hot battery drains faster than a cool one -- so if your phone is hot to the touch, it's running inefficiently. That can happen when you leave it in your car, in your pocket or on top of another hot gadget, like a laptop. Running the phone continuously can also make it heat up.

Turn it off completely. If you know you won't use your phone for a while -- like in a meeting or at the movie theater -- shut it off rather than just quieting the ringer.

What Can Save From The Brutal Attacks Of The Hackers?

The majority of the people who consider the computer as their basic working tool are afraid of data loss. But, not every person who has this fear in mind is actually aware of what data breach really is. Data breach is the distribution of confidential data illegally or without the consent of the owner of the data. Businessmen may suffer heavily on occurrence of data breaches which leak their business secrets. Financial loss, loss of goodwill or reputation and fines are some common losses that a business may suffer due to information leakage.

Data breach may result due to a careless act of an employee such as; losing a portable data storing device, getting his laptop theft and other similar scenarios. Another extremely ordinary type of data breach is due to the hackers’ attacks. It will be interesting to discuss that how these cyber criminals commit crime so efficiently. The cyber criminals may send an email containing a mal link that can give them access to the computer of the user on being clicked. They just send this email to thousands of random addresses and sit back and wait for their prey to fall in their plot. The email is usually very tempting that out of thousands of people, tens or hundreds will click the link.

Once the link is clicked, the remaining job becomes a piece of cake for the crooks. These criminals then dig out their desired data out of the system quite easily. To prevent such data breach, you should avoid clicking any such mal link that an alien email contain. It will be even better to use security software that can Lock Folders, so that, even if a cyber devil gets into your computer, he will not be able to get the data out. These e-crooks are actually professional criminal, so you should not do anything stupid that may cause a problem for you, your family or your property. Once you receive such email, you should consult with the relevant authorities.

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Knowing the Data Breach and E-attacks work!

Many people have the fear of breach of data, but, what really data breach is? Data breach is the release of data without the due consent of the owner of the data. The leakage of data refers to the information that is important for the proprietor of the business.  This data may include the business plans, marketing strategies, financial or customers’ identities. If such data get leaked, the organization or the proprietor may suffer a big loss in the shape of financial loss or in the shape of losing goodwill and reputation. A breach of data can take place by a careless act of the owner of the data or through hackers’ attack.

Now, it is worth discussing that how these cyber criminals make a person their prey? There can be a variety of methods through which the e-crooks make a person bully and get his/her data. In a simplest of situations, these criminals send an email to thousands of random emails to aimed person. The emails seem to be so tempting that of these thousands some people become victim of their master plan. These emails only consist of some mal links which are asked to be clicked to get the gift hamper or something similar. When a user clicks those links, he/she actually gives a safe passage to the cyber criminal to get into the data of the user, and the rest is not a difficult task to perform.

The other kinds of attacks are pre-planned and the victim is not a random person, but, a targeted one. The victim is specified, and the motive of these crooks is to extract his/her data out to annoy her or to fraud. The e-criminals are extremely organized, once they select their prey, they sit back and observe his/her activities, strengths, weaknesses and other things. Then the target is approached by the criminals through the network or through social acts. Keeping in view the strengths and weaknesses of the user, they plan their steps accordingly. Usually, one attack is not enough to gather all the desired information through which they can harm the user of the data.

According to the published reports on data breach, three of the twenty biggest data breached took place in 2011. There is no conflict between the experts that the incidents of data breach are increasing rapidly. However, companies are responsible for these breaches as they do not take the proper steps for data security. Using software that can Lock Folders can prevent users from getting their private records leaked. Cyber criminals just want a single mistake from you; they will not allow you a second chance. So, it is better to protect your data with security tools. Hackers have become an expert is accessing your personal data. The matter of fact is that the unsecured data are just a treat for them and can be a nightmare for you. People need to make their data secure by taking precautions as precautions are better than regrets. These data breaches can lead its’ user to loss of millions of Dollars and loss of reputation in the market.

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